Sino-US Next Generation DTV Industry Cooperation Conference Held in Shangahi


On November 9, 2018, the Sino-US Next Generation Digital TV Industry Cooperation Summit, co-sponsored by the National Engineering Research Center for Digital TV and the Collaborative Medianet Innovation Center of Shanghai Jiao Tong University, was held in Shanghai, China.

Representatives from the Advanced Television System Committee (ATSC), the US based international SDO and US National Broadcasters Association (NAB) and representatives of 36 enterprises from the entire consumer electronics industry chain gathered in Shanghai to discuss the development trend of the global new generation of digital TV technology, industrial upgrading and overseas expansion opportunities Representatives from the Ministry of Industry and Information Technology, the Shanghai Development and Reform Commission, the Economic and Information Commission, the Bureau of Culture, Radio and Television, the Intellectual Property Office and Pudong New Area attended the meeting.

In November 2017, the Federal Communications Commission (FCC) formally approved the new generation of digital television standard ATSC3.0 in the United States. This standard has been defined as the next-generation digital TV "NEXTGENTV" in the United States and was released at the 2018 National Consumer Electronics Show (CES2018). At present, the countries adopting the first-generation ATSC standard include the United States, Canada, South Korea, Mexico, Dominican Republic, El Salvador, Guatemala, Honduras, etc.,.Since 2013, NERC-DTV has actively participated in the US standardization and led the submission of Chinese technical proposals. The contributed technologies include Bootstrap, BICM, Signaling, Direct return link, etc.

At the conference, technical experts and entrepreneurs had discussed the standardization process, business model, application promotion plan and industry opportunities of the new generation of digital TV, and delivered a keynote speeches. The summit aims to coordinate the export of consumer electronic products such as chips, panels, complete machines, set-top boxes, mobile phones, tablets, etc. of Chinese companies to overseas markets.