NERC-DTV and SIAA jointly held 4K UHD Technology and Industry Development Summit

Dec. 15, 2015, 4K UHD Technology and Industry Development Summit was held in Shanghai Olympic Hotel on Dec.15, 2014, which is co-hosted by NERC-DDTV and Shanghai Information Household Appliance Industry Association (SIAA).

A large number of entrepreneurs, experts and government officials from all parties of 4K UHDTV industry chain came together to attend the meeting, and made in-depth discussions with each other on 4K UHD to drive the healthy development of industry, promote transformation of 4K UHD technology achievements and benefit the whole citizens. The key topics included new progresses of 4K UHD technology, current status and trends of 4K UHD industry.

Jinglian Zhu, Secretary-General of SIAA, and official representatives of Science and Technology Commission of Shanghai Municipality and Shanghai Economic and information technology committee made speeches in the meeting, they agreed that digital television has entered into 4K UHD era after HD, 3D and smart. It is necessary to get 4K content provider, chip manufacturers, coding technology and software vendors, broadband operators together for extensive communication and deep cooperation, which is benefit to the development of the entire digital television industry.

With the rapid development of digital television industry, large screen and UHD have become the competitive focus and hotspot of the industry, lots of domestic and international manufacturers shifted the core of product line to UHD television, and promoted the development and launch of 4K UHDTV, such as Samsung, LG, Sony, Hisense, Konka, Skyworth, Changhong. According to the latest statistics, 4K TV shipments has reached 6.4 million in 2014, of which the third quarter more than 3 million.

The true 4K UHDTV is a complete industry chain from content production, transmission, broadcasting and terminal display. How to promote the research on 4K UHD technology and build the complete 4K ecosystem? Many experts made valuable comments.

In addition, NERC-DTV demonstrated 4K Full-chain UHDTV system with ultra-high definition, rich color and high quality picture, which left a deep impression on attendees. And Samsung, Hisense, Konka, Skyworth, Changhong and LG also showed their latest 4K UHD products, providing attendees an unparalleled 4K UHD experience.