FOBTV

FOBTV@SHANGHAI2011

Thursday,November 10,AM

Time

Agenda

Speaker

08:15-09:00

Registration *

 

09:00-09:40

Opening Ceremony

 

Session 1 The Role of Broadcasting in the Broadband Ecosystem
Perspectives on the economic and social role for broadcasting in digital media
Session co-chair: Mark Richer (ATSC) and Lieven Vermaele (EBU)

Session 1A

9:40-10:05

The Economic and Social Role for Broadcasting - European Perspective

Lieven Vermaele
Technical Director, the European Broadcasting Union(EBU), EU

10:05-10:30

The Economic and Social Role for Broadcasting - North American Perspective

Rick Ducey
Chief Strategy Officer, BIA / Kelsey, USA

10:30-10:50

Coffee Break

 

Session 1B

10:50-11:15

The Economic and Social Role for Broadcasting -Asia Perspective

Takayuki Ito
Executive Research Scientist, Science and Technology Research Laboratories, Japan Broadcasting Corporation (NHK-STRL), Japan

11:15-11:40

Smart TV: Opportunity and Challenge

Dazhong Zhang
Vice President, Shanghai Media Group(SMG), China

11:40-13:00

Lunch

 

* FOBTV registration will open till 11:00 AM, November 10, 2011
Thursday,November 10,PM

Time

Agenda

Speaker

Session 2 Attributes of a Next Generation Terrestrial Broadcast System
Session co-chair: Phil Laven (DVB) and Bill Hayes (IEEE BTS)

Session 2A

13:00-13:15

Seeking Common Ground

Mark Richer
President, Advanced Television Systems Committee (ATSC), USA

13:15-13:40

Next Generation Broadcast TV – an European Perspective

Peter Siebert
Executive Director, Digital Video Broadcasting (DVB), EU

13:40-14:05

Next Generation Broadcast TV – an North American Perspective

Jim Kutzner
Senior Director, Public Broadcasting Service (PBS), USA
Lynn Claudy
Senior Vice President, National Association of Broadcasters (NAB), USA

14:05-14:30

The Latest Achievement of Japanese Broadcasting System

Yasuhiro Ito
Director, Broadcasting Networks Research Division, Science and Technology Research Laboratories, Japan Broadcasting Corporation (NHK-STRL), Japan
Keiichi Kubota
Director-General, Science and Technology Research Laboratories, Japan Broadcasting Corporation (NHKSTRL), Japan

14:30-14:50

Coffee Break

 

Session 2B

14:50-15:15

Broadcast 3.0

Bernard Caron
VP Broadcasting Research, Communications Research Centre (CRC), Canada

15:15-15:40

The Future of Terrestrial Broadcast: Dynamic and Hybrid

Ulrich Reimers
Chair, DVB Technical Module, EU

15:40-16:05

The Outlook of Next Generation Television System

Wenjun Zhang
Chief Scientist, National Engineering Research Center of Digital Television (NERC-DTV), China

16:05-16:30

A Consumer Electronics Vision of Future Broadcasting

Joonho ParkSenior
Vice President, Standard & Technology Enabling Team, Digital Media and Communications R&D Center, Samsung Electronics Co., Korea

16:30-18:00

Free Discussion

18:00-20:30

Welcome Dinner and Live Chinese Culture Entertainment

Friday,November 11,AM

Time

Agenda

Speaker

08:30-09:00

Registration

 

Session 3 The Spectrum Squeeze
Session co-chair: Lynn Claudy (NAB) and Liliana Nakonechnyj (TV Global)

09:00-09:25

An Overview of the Global Status of Terrestrial TV

Ben Keen
Chief Analyst, Screen Digest, UK

09:25-9:50

Broadcast Spectrum Issues in North America

Bill Meintel
President, IEEE Broadcast Technology Society (IEEE BTS), USA

09:50-10:15

Broadcast Spectrum Issues in Asia Pacific

Yunyi Zhu
Academy of Broadcasting Planning, the State Administration of Radio, Film and TV (SARFT ABP),China
Chairperson of the Project 'Spectrum-ABU Issues', Technical Bureau of the Asia-Pacific Broadcasting Joonho Park, Union (ABU)

10:15-10:40

Relationships Between eMBMS and Next Generation Broadcast Television

Kent Walker
Vice President of Technology, Corporate Research and Development, Qualcomm, USA

10:40-11:00

Coffee Break

 

11:00-11:30

Joint Declaration (11-11-11 11:11'11")
Photographing

 

11:30-13:00

Lunch

 

Friday,November 11,PM

Time

Agenda

Speaker

Session 4 Technologies on the Horizon
Session co-chair: Peter Siebert (DVB) and Jim Kutzner (PBS)

13:00-13:25

Cloud Transmission: A Spectrum Re-use Friendly Transmission System

Yiyan Wu
Principal Research Scientist, Communications Research Centre (CRC), Canada

13:25-13:50

High Efficient Video Coding (HEVC)

Lisa Hobbs
Vice President, Broadcast Compression Solutions, Ericsson Television Inc.

13:50-14:15

Ultra-HDTV

Masayuki Sugawara
Executive Research Scientist, Science and Technology Research Laboratories, Japan Broadcasting Corporation (NHK-STRL), Japan

14:15-14:40

2nd Generation 3D TV

Namho Hur
Director, Broadcasting Systems Research, Electronics and Telecommunications Research Institute (ETRI), Korea

14:40-15:05

Advanced Audio coding

Toni Fiedler
Director Marketing and Business Development APAC, Fraunhofer, Germany

15:05-15:30

Coffee Break

 

Closing Session: Panel Discussion
Session co-chair: Phil Laven (DVB) and Jerry Whitaker (ATSC)

15:30-16:30

Panelists:
Bernard Caron (CRC)
Lynn Claudy (NAB)
Bill Hayes (IEEE BTS/IPTV)
Namho Hur (ETRI)
Keiichi Kubota(NHK)
Jim Kutzner (PBS)
Liliana Nakonechnyj (TV Global)
Uhrich Reimers (DVB)
Mark Richer (ATSC)
Lieven Vermaele (EBU)
Wenjun Zhang (NERC-DTV)

16:30-16:45

Conclusion